The task for this design board was to develop a design line for a fictitious advertising spot for an online provider of high-quality royalty-free music. The final spot would run over a length of 30 seconds.
At the beginning of the project there is research and collecting ideas. Important is an analysis of the client, his target group and above all the goal of the communication. A proven method for brainstorming, which I also like to use, is the creation of a so-called mind map. Here, starting from a main term, new associations are constantly being developed, which can lead to new thoughts.
Following the mind map, inspirations are collected and compiled into a so-called mood board, which indicates a first approach to the visual design.
Based on possibly existing image material, image ideas are sketched in a so-called storyboard. This allows to discuss the time schedule and the visual design at an early stage of the project.
In most cases, the storyboard sketches (still images) are used to create a raw version of the film or animation – the so-called animatic. In this case I used the first couple designed styleframes for it.
This project was designed as part of the course “Design Bootcamp” by School of Motion Inc. All works are speculative and were created for learning purposes only. The images used were kindly provided by Shutterstock for course content and exercises. Visit Shutterstock.com. Additional image material was provided by Premium Beat.
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